Digital marketing basics: all in 7 days

All you need to get started. Sharing from an experienced head of marketing.

2 teacher reviews total
1 course reviews total
2 classes per week, for 4 weeks

Multi Class Course


90 minutes

Class Duration


1-4 students

Class Size


£399

Per Student


WHO NEEDS THIS COURSE: Everyone who doesn’t know where to start with digital marketing; Business owners looking for more effective ways to get more returning happy customers; Sales professionals or working professionals from different backgrounds want to understand what digital marketing is and how to effectively benefit from it; Digital marketers who want more marketing secrets, tips and tricks to get better results. OBJECTIVES: After this course, you will be able to grasp a basic understanding of digital marketing, how to properly launch a digital marketing campaign, all the tips and tricks to help campaigns perform better and get more happy customers with digital marketing tools. WHAT YOU WILL LEARN: I will guide you through a series of key topics of digital marketing with real examples and cases that you could apply immediately. 1. Digital marketing essentials: an overview of what digital marketing is and what are strategies and tactics you need to get customers on digital channels. 2. Ads basics (Google ads, social media ads, mobile ads, sponsored content, etc.) Learn all the tips and tricks to run ads on digital channels to get customers engaged with you and buy your product. 3. Website (WordPress, Wix): Create your first website and start promoting it, align it with your digital strategy to get customers. 4. Content marketing: How to create content that brings you customers. 5. SEO tools and tips: Usually click on the first result of your search on Google? Let’s get your website there. 6. Email marketing: How to build your first list of 500 people in 1 month, and how to properly launch an email campaign that converts them into your customers. 7. Database: Essential data management tips, know your customers by their names.
We will try to cover each topic for each day, where during the meeting I'll guide you through all the essentials you need to know about that specific topic. At the end of every topic, there will be a very easy 2-minute quiz for you to practice the topic you have learned. You could complete it right away after we finish the meeting, or just need to submit this to me 24 hours before we begin our next meeting. If you have any questions after we finish a topic, feel free to email me the latest 24 hours before the next meeting, and we will go through them together in class. At the end of the course, I'll assign a challenge for you where you need to make use of all that you have learned to complete, don't worry, I believe you could sort this out easily, just need to submit your answer back to me the latest 48 hours after the last lesson. I will be with you throughout the course until the last challenge to help you solve any questions you may have about digital marketing. My goal is to give you a smooth learning experience.
Hello, my name is Thanh. I’m currently head of marketing at a telecommunications company based in London, I love cooking and playing the guitar. I have a distinction master’s degree in marketing; I have been working in marketing from both client and agency’s perspectives. I can’t wait to share with you all the secrets, tips and tricks about digital marketing I compiled over years of experience. You need real results, and I could give you that. After taking these courses, you will be able to grasp a basic understanding of digital marketing, how to properly launch a digital marketing campaign, all the tips and tricks to help campaigns perform better and get more happy customers with digital marketing tools.

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Teacher

Thanh Hoang

Hand-picked Digital Marketing tips and tricks from an enthusiastic Head of Marketing
2 teacher reviews total

About Me

Hello, my name is Thanh. I’m currently head of marketing at a telecommunications company based in London, I love cooking and playing the guitar. I have a distinction master’s degree in marketing; I have been working in marketing from both client and agency’s perspectives. I can’t wait to share with you all the secrets, tips and tricks about digital marketing I compiled over years of experience.

You need real results, and I could give you that. After taking these courses, you will be able to grasp a basic understanding of digital marketing, how to properly launch a digital marketing campaign, all the tips and tricks to help campaigns perform better and get more happy customers with digital marketing tools.

The huge problem for new learners like you is that you have different backgrounds, and just listening to someone reading the slideshow doesn’t really help you grasp the knowledge if you cannot refer it to their cases. That is why I want to bring my expertise and experience to introduce learners like you to digital marketing with a more tailored approach.

I realised my 2nd passion besides doing marketing is to inspire and help others get it right the first time. I was invited as a guest speaker during the induction day for my MSc marketing course at my university, I also coached the team at the company about new aspects of marketing. To me, the best feeling is to be able to see your enthusiasm, your happiness of finally getting the gist of digital marketing as I’m sharing all of the top marketing secrets I have gathered and tested in different cases. See you in the class!

1 Student reviews


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July 18th, 4:36pm
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