WHO NEEDS THIS COURSE: Everyone who doesn’t know where to start with digital marketing; Business owners looking for more effective ways to get more returning happy customers; Sales professionals or working professionals from different backgrounds want to understand what digital marketing is and how to effectively benefit from it; Digital marketers who want more marketing secrets, tips and tricks to get better results.
OBJECTIVES: After this course, you will be able to grasp a basic understanding of digital marketing, how to properly launch a digital marketing campaign, all the tips and tricks to help campaigns perform better and get more happy customers with digital marketing tools.
WHAT YOU WILL LEARN: I will guide you through a series of key topics of digital marketing with real examples and cases that you could apply immediately.
1. Digital marketing essentials: an overview of what digital marketing is and what are strategies and tactics you need to get customers on digital channels.
2. Ads basics (Google ads, social media ads, mobile ads, sponsored content, etc.) Learn all the tips and tricks to run ads on digital channels to get customers engaged with you and buy your product.
3. Website (WordPress, Wix): Create your first website and start promoting it, align it with your digital strategy to get customers.
4. Content marketing: How to create content that brings you customers.
5. SEO tools and tips: Usually click on the first result of your search on Google? Let’s get your website there.
6. Email marketing: How to build your first list of 500 people in 1 month, and how to properly launch an email campaign that converts them into your customers.
7. Database: Essential data management tips, know your customers by their names.