Kickstart Your PR Career Using LinkedIn

The course will provide you will the skills you need to succeed on LinkedIn and kickstart your PR career

3 teacher reviews total
1 course reviews total
3 classes per week, for 1 week

Multi Class Course

60 minutes

Class Duration

1-6 students

Class Size


Per Student

Finding a job today is tougher than ever before, yet I still believe anyone can find their perfect job with the right tools and the right platform. LinkedIn is still the number one professional platform favoured by hiring managers across also every industry especially in Public Relations. It has made it possible for applicants to connect with PR professionals, start significant conversations and showcase their skills and experiences in the best possible light. In this course, I shall be teaching you how to maximise your potential of landing your next PR role by using LinkedIn. Whether it's a career change or a step up the ladder, I will show you how to write the perfect CV, create a dynamic cover letter that will make a hiring manager want to learn more as well as set you on the road to success in today's challenging world. This course will teach you how I dramatically shifted my career and land a dream job just by using my knowledge of LinkedIn. LESSON ONE: • Introduction • What to expect from this course • How the Public Relations industry has changed during Covid-19 • LinkedIn – basics and premium accounts LESSON TWO: • Freelance or PR Agency? Pros and Cons of working in both • Entry level/mid-level/senior posts – what to expect today • Publicist roles • How to network effectively on LinkedIn LESSON THREE: • Applying for jobs and getting to the top of the pile • The importance of keeping a spreadsheet. • Detecting scam jobs and how to avoid them. • Cover Letters and CVs
I believe that the best learning experience is engagement. Although the progression of students will not be officially assessed by myself, I will be monitoring the interaction of all students to make sure they are getting the most out of the course.
I have been lucky enough to have had an extraordinary career in high profile PR. Yet that's not where I started. Starting out as a jobbing journalist and blogger, I moved into high profile PR just over ten years ago. I went from being no one to the forefront of press communications of many historic events, including the London Olympics, Surrey School Games as well as promoting achievements in the Guinness Books of Records. Out of a few conversations on LinkedIn, I became the Head of PR at Party Pieces and private Publicist to Carole Middleton. In the last ten years, my own media company has promoted 100s of bands, performers, events, festivals and small businesses across the UK through digital PR and I continue to represent figures in television and the media.

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Michelle Hatcher

Public Relations Expert
3 teacher reviews total

About Me

Enthusiastic about Celebrity Public Relations, I have worked in the high-profile industry for almost 10 years, working on some of the most historic events in recent times such as the London Olympics to working with notable TV celebrities, as well as Carole Middleton, the press and prestigious business owners. I will give you insights to the world of high-profile PR, show you how I moved into this industry after shifting careers dramatically and how I have built a strong reputation in the media. More recently, I have moved into working for high profile charities, including Project Lighthouse as well as EdTech, FinTech and PropTech niches.

I bring fun, humour and story telling to my courses, giving each student engaging material and something memorable to take away with them which will boost their confidence in this field and give them the tools to build their own PR and Marketing consultancy. I will show you what it’s like to work in public relations helping you discover if it’s the right career move for you.

1 Student reviews

Each Learned.Live teacher is awarded a 4 star review for every one of their courses we have approved, in line with our assessment. This is why some teachers will display more than one 4 star review from Learned.Live if they have had multiple courses rigorously assessed by our team. We would not approve a course application if we did not feel it warranted a default 4 star review. Teacher star ratings are an average of each of their courses star ratings and will become modified as more students review their course(s) over time.

March 5th, 8:50am
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